ActiveCampaign Customer Experience Automation

  Dec 21st, 2023 12:22am
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ActiveCampaign
Customer Experience Automation
4.46
Founded: 2003
ActiveCampaign is the go-to platform for customer experience automation. ActiveCampaign offers a robust suite of features, including powerful email marketing capabilities, marketing automation tools, a versatile CRM system, lead scoring functionality, advanced segmentation options, behavioral tracking, and even SMS marketing. From engaging your audience to driving personalized experiences, ActiveCampaign provides the tools you need to supercharge your marketing efforts. Visit ActiveCampaign.com and embark on a journey of automation and customer engagement like never before!
Visit Site Free Version

Prices

Plan Yearly Monthly

Subscription Sales

Plus $228 / Year / User 1 $19 / Month
Professional $588 / Year / User 1 $49 / Month
Enterprise Book Demo $49 / Month

Subscription Marketing

Lite $348 / Year / User 1 $29 / Month
Plus $588 / Year / User 3 $49 / Month
Processional $1,788 / Year / User 5 $149 / Month
Enterprise Book Demo $149 / Month

Subscription Bundles

Plus $1,116 / Year / User 3 $93 / Month
Professional $4,632 / Year / User 5 $386 / Month
Enterprise Book Demo $149 / Month
The calculator is not applicable to this product.

ActiveCampaign Notes

No price notes set for this tool.

* Prices are shown at full costs rounded to the nearest dollar without special offers. Showing costs at the normal basis provides a better real-world business cycle cost analysis. Introductory offers are marked with this icon .


Researched By

Cory Lamle
Lead Researcher
With over 25 years of experience in the technology sector, Cory is a seasoned expert in software, bringing a unique perspective as both a business owner and software developer. After selling his software company he founded gridlife.io. In his role as Lead Researcher, he is dedicated to ensuring that business owners can make well-informed and strategic software decisions with the help of gridlife.io.

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ActiveCampaign  vs.  Keap

ActiveCampaign 

vs

 Keap

Plan Yearly Monthly
Subscription Sales
Plus $228 / Year / User 1 $19 / Month
Professional $588 / Year / User 1 $49 / Month
Enterprise Book Demo $49 / Month
Subscription Marketing
Lite $348 / Year / User 1 $29 / Month
Plus $588 / Year / User 3 $49 / Month
Processional $1,788 / Year / User 5 $149 / Month
Enterprise Book Demo $149 / Month
Subscription Bundles
Plus $1,116 / Year / User 3 $93 / Month
Professional $4,632 / Year / User 5 $386 / Month
Enterprise Book Demo $149 / Month
Plan Yearly Monthly
Subscription Plans
Pro $1,908 / Year / User 2 $159 / Month
Max $2,748 / Year / User 2 $229 / Month
Add Ons
Additional Users $348 / Year / User 1 $29 / Month
Voice and Text $108 / Year / User 1 $9 / Month
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logo Score

89 % Rounded Score

Score Full Score

89.20

Rating Industry Average

4.46

Reviews From All Platforms

15,300

Established Years in Business

21
Platform Ratings

logo Analysis

Top Features

  • Email Marketing: Run targeted email marketing campaigns with automation and personalization.
  • Marketing Automation: Automate marketing tasks, segment your audience, and trigger actions based on user behavior.
  • CRM Integration: Integrate customer relationship management to manage leads and customer data effectively.
  • Landing Pages: Create and optimize landing pages to capture leads and drive conversions.
  • Sales Automation: Streamline your sales process with automation and lead scoring.
  • Web Tracking: Track visitor behavior on your website and use the data to make informed marketing decisions.
  • Analytics and Reporting: Gain insights into your campaigns' performance with detailed analytics and reporting tools.

Pros

  • Marketing Automation: ActiveCampaign offers powerful marketing automation features to streamline your campaigns.
  • Email Marketing: Provides robust email marketing capabilities, including list management and personalized email content.
  • CRM Integration: Offers CRM integration to manage customer relationships and track interactions.
  • Lead Scoring: Allows you to prioritize leads based on their behavior and engagement with your content.
  • Segmentation: Supports advanced audience segmentation for targeted marketing efforts.

Cons

  • Pricing: The cost of ActiveCampaign can be relatively high, especially for businesses with large contact lists.
  • Learning Curve: Setting up and configuring automation workflows may require time and learning for new users.
  • Complexity: The extensive feature set can be overwhelming for users with basic email marketing needs.
  • Support: While support is available, premium support options may be limited for lower-tier plans.

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